Are you an app developer, app, or startup owner with an app in App Stores? If so, you’ll want to make sure you’re implementing App Store optimization techniques to ensure your app stands out from the competition. Check out this App Store optimization checklist to make sure you’re doing everything. You can make your app a success by increasing download and visibility. When it comes to the ASO checklist ( audit ), there are some things you should keep in mind when optimizing. Here are some tips to help you get the most out of your app and improve your chances of appearing on the app store’s top charts.
- Research your competition and competitors.
- Optimize your main keywords.
- write a catchy and informative app description.
- Make sure your app is fully keyword optimized ( main keywords & related keywords )
- Write a catchy, attention-grabbing Headline ( Title )
- Describe your app’s features and benefits
- Use positive language
- Check for grammar and spelling mistakes
- Make sure your description is up to date
- Submit your app to relevant categories.
- Engage with users on social media.
- In Conclusion
Research your competition and competitors.
Get a sense of what main/related keywords your competitors are targeting in their App Store optimization effort in their metadata. Identify which ones you can compete for, and consider how you can set yourself apart and beat them.
Some good ways to spy on your competitors are to look at their App Store listing page (including the keywords they’re targeting ), their website and marketing materials, and social media posts. You can also use the tool below ( In-house tool ) to get a high-level overview of what keywords and figures your competitors are targeting.
Some of the keywords and important elements your competitors may be targeting include:
- Keywords in the title
- Keywords in the subtitle
- Keyword in the long description
- Number of downloads
- Number of ratings and reviews
Optimize your main keywords.
Making sure your main keywords are included in your app title/subtitle and description is one of the most important things you can do to ensure your app store’s success. The tips below can help you make sure your app appears as high as possible in Google Play & App store search results.
Choose the right keywords
When selecting main or related keywords for your app, it’s important to choose the ones that will attract the right/relevant users. Think about what words or phrases people would use to search for the target app, and use those keywords in your app’s title and description.
Research your competition
Check your competitor keywords first and before you finalize your keywords, take some time to research your competition. See what keywords they’re targeting and how they’re ranking in app store search results. You don’t want to compete with apps that are already big players.
Use keyword modifiers
Another way to improve your app’s ranking is to use keyword modifiers/longer forms. These are words and phrases that help to narrow down the search results so it means they are more specific. For example, if you’re targeting the keyword “travel,” using the modifier “local” will help your app to rank higher for searches that include the word “local.” So it’s easy to rank with local travel than travel.
Use keywords in your title
The title of your app ( Google Play or App Store ) is one of the most important places to include keywords. Try to include as exact keywords as possible without making any changes that affect the intent of the keyword.
Use keywords in your description
Along with the title, the description is another important place to include keywords. Use them in a way that sounds natural and helps to explain what your app does. It’s one of the best tips is to use synonyms of main keywords.
Monitor your keywords
Once you’ve finalized your keywords implementation, it’s important to monitor their performance over time ( monthly suggested ). Make sure that you’re using the ones that are most effective and adjust them as needed.
write a catchy and informative app description.
Your app description is one of the most important and unknown elements of your App Store optimization efforts. Make sure to craft a catchy headline and write a description that tells potential users what your app is all about with the right keyword implementation and why they should download it. Just keep in mind less than % 5 of users read the long descriptions. So Creating a great app description is an important part of App Store Optimization (ASO) not the user. A well-written, catchy description can help improve your app’s visibility and increase downloads.
In order to create an effective app description, you’ll need to consider a few key factors:
Make sure your app is fully keyword optimized ( main keywords & related keywords )
Make sure you include your main keywords in your app title and description. This will help your app rank higher in app store search results. But there are some keywords that you can not find app store optimization tools because of interest.
Write a catchy, attention-grabbing Headline ( Title )
Your headline is your first opportunity to hook potential users and persuade them to download your app. Make sure it’s catchy enough and that it accurately reflects the features and benefits of your app. Don’t forget that you optimize for search engines, don’t add any keywords if it does not increase relevance.
Describe your app’s features and benefits
Make sure to list out the key features and benefits of your app. This will help potential users understand what your app does and why they should download it. This is very important if the user needs to pay for the app in the first place. Otherwise, you need to make sure the long description is optimized for search engines.
Use positive language
Make sure your description is positive and enthusiastic at the beginning of the app’s long description to attract or motivate users to draw attention. However, overall you don’t need to use this kind of tone. Just focus on search engines.
Check for grammar and spelling mistakes
Make sure to proofread your description for errors. Most time, people don’t care about the errors, but it’s crucial to help search engines to understand metadata.
Make sure your description is up to date
Be sure to update your app description whenever you make changes to your app – this will help ensure that potential users have the most accurate information about your app. Secondly, search engines promote you due to the freshness of content.
Submit your app to relevant categories.
Make sure you’ve selected the most relevant categories for your app, and that your keywords are aligned with those categories. App Store categorization can have a big impact on your ranking. Therefore When you submit your app to the app store, you want to make sure that it is categorized in the most relevant way possible. To help with this, here is a checklist of things to consider:
- What is the purpose of the app?
- What type of app is it?
- What are the main features?
- What countries will it be available in?
- What category is it best suited for?
- Are there any similar apps?
- What keywords will best describe the app?
- What is the app’s unique selling point?
- How will users find the app?
- Localize your app for international users.
It’s so crucial to make localization for apps. So there are a few essential things to consider when localizing your app for international users. The first step is to determine which countries you want to target. You’ll need to research the cultural and linguistic differences between these countries and adapt your app accordingly.
Secondly, you’ll need to localize your app’s user interface and marketing materials. The text and graphics should be translated properly and accurately, and you’ll also need to make sure that all the cultural references are appropriate.
Finally, you’ll need to test your app in different languages and locales. Make sure to include people who are familiar with the target countries in your testing, and be sure to test on different types of devices and in different network conditions.
Engage with users on social media.
If you’re looking to improve your app’s visibility and download in the app store, one of the best things you can do is to engage with users on social media or make a community. Platforms like Twitter and Facebook can be great ways to connect with potential users and get them interested in your app.
So social media engagement isn’t just about promoting your app, don’t bother people with that. It’s also about interacting with users and building relationships. By taking the time to share useful resources and respond to comments and messages, you can create a community with potential and current users that can help promote your app long-term.
To get the most out of social media engagement, make sure to follow these tips:
1. Be responsive. When users take the time to reach out to you, make sure to respond as quickly as possible. Not only does this show that you’re interested in your users, but it also helps create a sense of community.
2. Be interactive. Don’t just post about your app and then disappear. Instead, be interactive and engage with users. Ask them questions, respond to their comments, and be a part of the conversation.
3. Be relevant. Make sure your posts are relevant to your target audience. Don’t just post about your app all the time. Mix it up with posts about your industry, your users, and other topics that will interest them.
4. Be engaging. When you post content, make sure it’s engaging. This means using interesting visuals, writing catchy headlines, and using engaging language.
5. Be consistent. Make sure you’re posting regularly and that your posts are consistent with your brand. If you can’t commit to posting regularly, consider using a social media management tool to help you out.
If you’ve been following along with this series, you now have a strong understanding of the App Store Optimization (ASO) process. You should be familiar with the various factors that influence your ranking, and you have a checklist of things to do in order to improve your visibility and organic downloads.
But remember, ASO is an ongoing process. You can’t simply execute a few steps and expect your ranking to skyrocket. You need to continually assess your app’s visibility and optimize your keywords, description, and graphic assets accordingly.
The best way to approach ASO is to think of it as an ongoing optimization process – one that requires patience, diligence, and a lot of experimentation. But the payoff can be worth it, as a strong ASO strategy can help you achieve better visibility and organic downloads in both App Stores.